Wednesday, August 13, 2014

Commission Junction ( CJ)

We’re very excited to announce that all Conversant, Inc. companies – Commission Junction, Dotomi, Greystripe, Mediaplex, and ValueClick Media – are now united and operating as Conversant. As always, CJ is committed to providing the world’s most effective affiliate solutions to our clients. While we’re now a part of a much bigger industry powerhouse – with an updated look as CJ Affiliate by Conversant – the CJ you know and love is alive and well. With more technology and expertise at our fingertips, major product innovations are right around the corner. You’ll be hearing more about our comprehensive new solutions and its unique capabilities – stay tuned!
CJ Affiliate by Conversant (formerly Commission Junction) has the power to reach millions of consumers shopping online through our affiliate marketing network by facilitating fair, transparent partnerships between advertisers and publishers. CJ® helps advertisers acquire new customers and sell more to previous buyers, while helping publishers generate advertising revenue. Accountability, measurability and aligned incentives serve as a foundation for mutual success – that's the Network Effect. That's CJ.

Some people remember the 1990’s as a tremendous period of growth for grunge music and Jim Carrey films. While this is true, most people will probably tell you the 90’s were responsible for this big, beautiful, technology called the World Wide Web (aka the internet, the web, the vast digital ocean of information at our finger tips). And with any new technology or media, companies quickly realized they had a new opportunity to market their products and services to consumers via the millions of websites they visit every day.
With the emergence of search engines in the mid-1990’s, the internet ballooned into a massive e-commerce and information machine. Website owners were creating valuable content and providing tremendous benefits to their visitors, and these website owners wanted to be compensated for their hard work. Early forms of online advertising like CPM or fixed placement started seeing competition from emerging, more accountable forms of online advertising.

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